In the practice of content management uses several basic types of texts for travel agencies sites. According to the target destination it can be:
Each type is used to convey useful or relevant information to the reader, to induce them to purchase, to bring practical benefits. The average text size is 2000-3000 characters. For the description of commodity items shorter texts are used. For the compilation of reviews and useful texts, sometimes «longrids» are used, the volume of which is several times the size of standard text.
What is the target audience of travel agencies sites?
The target audience of a travel company is quite diverse, ranging from economy class tourists to VIP clients. These are people of different ages, but the most active age group are clients from 25 to 45 years old. The travel agency can cover a narrower niche, for example, extremely inexpensive “last minute” or work only with VIP.
Most companies prepare travel products for different categories of customers, each of which needs a special presentation.
What texts are most suitable for the travel agency and its audience, and why?
Holidays and travels are primarily emotions. Tour descriptions should make the reader visualize and anticipate, as well as answer all his questions. High efficiency is demonstrated by step-by-step instructions and tips, where a potential client can see, for example, what documents are needed for the trip, what to take with him to a particular country, etc.
Reviews of tours – another effective method to interest the site visitor interesting content. In this review should not tell every detail about a particular tour. It is necessary to enable a potential client to fantasize, to show several highlights of this or that offer. In fact, this content is also selling, because able to cause the desire to take advantage of the tourist product described.
Any information describing hotels and features of different countries will be useful to the user. You can tell how to behave in a particular country in relation to local people. Articles should be as honest as possible: the client should be warned about the difficulties, additional costs and shortcomings. Properly formed expectations will help you to get maximum satisfaction and expand your regular customer base.
What makes a bad text from a good one?
Low quality content manifests itself in the following aspects:
Reading such material, the user gets tired too quickly and disperses his attention without lingering on such pages. It is important to interest the reader from the first seconds and give him the opportunity to quickly find information of interest to him.
Another important criterion for good text is quality search engine optimization. Articles on the site should be ranked by a search engine so that potential customers can find your travel product online.
High-quality text is free from the above disadvantages due to:
In qualitative content, the logic of the narration is clearly traced, as if you lead the reader along a «path» on which there can be no «cliffs». Tourism business is a highly competitive industry, where it is important to be distinguished by originality in the selection of textual and graphical information.
Can I write a good text myself?
It is quite difficult for a beginner to make quality content. The rich lexical dictionary can be leveled by an illogical narration or inserts of colloquial speech. Novice copywriters make the same mistakes, so it is practically impossible for a person without experience to create high-quality content that will not only inform, but also sell and inspire.
Where can I order a good text?
Professionals in the field of copywriting work on freelance exchanges. Specialists in creating high-quality text content of the site also provide services in search engine promotion agencies. Here you can order a comprehensive website promotion with a variety of additional services, as well as articles. On the stock exchange you have the opportunity to choose a performer at your discretion, based on his rating, reviews and examples of the work performed.
Brief conclusions
Filling a site is the blood vessels through which traffic flows and sales. The site of the travel agency should be distinguished by intriguing texts that will inspire and encourage action. The author should have a deep understanding of the tourist product, investing in the content not only useful information, but also methods of mental influence on the behavior of the reader.
